Items where Division is "Departments > Marketing > Marketing und KonsumentInnenforschung"

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Number of items at this level: 32.


Brenner, Barbara and Hartl, Barbara (2021) The perceived relationship between digitalization and ecological, economic, and social sustainability. Journal of Cleaner Production, 315 (128128). ISSN 0959-6526

Hartl, Barbara ORCID: and Hofmann, Eva (2021) The social dilemma of car sharing – The impact of power and the role of trust in community car sharing. International Journal of Sustainable Transportation. ISSN 1556-8334

Hofmann, Eva and Hartl, Barbara and Nienaber, Ann-Marie (2021) Sharing economy and the issue of (dis)trust. Frontiers in Psychology (12). p. 689722. ISSN 1664-1078

Kamleitner, Bernadette ORCID: and Marckhgott, Eva ORCID: (2021) Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands. International Journal of Advertising, 40 (7). pp. 1135-1159. ISSN 1759-3948


Fink, Matthias and Koller, Monika and Gartner, Johannes and Floh, Arne and Harms, Rainer (2020) Effective entrepreneurial marketing on Facebook - A longitudinal study. Journal of Business Research, 113. pp. 149-157. ISSN 0148-2963

Hartl, Barbara ORCID: and Kamleitner, Bernadette ORCID: and Holub, Sandra (2020) Take me on a ride: The role of environmentalist identity for carpooling. Psychology & Marketing, 37 (5). pp. 663-676. ISSN 1520-6793

Kamleitner, Bernadette ORCID: and Kokkoris, Michail ORCID: (2020) Would You Sacrifice Your Privacy to Protect Public Health? Prosocial Responsibility in a Pandemic Paves the Way for Digital Surveillance (Brief Research Report). Frontiers Media S.A., Schweiz.

Marth, Sarah and Sabitzer, Thomas and Hofmann, Eva ORCID: and Hartl, Barbara and Penz, Elfriede ORCID: (2020) The Influence of Regulation on Trust and Risk Preference in Sharing Communities. Frontiers in Psychology, 11 (1369). ISSN 1664-1078


Bosshard, Shannon and Koller, Monika and Walla, Peter (2019) Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No. Brain Sciences, 9 (5). pp. 106-124. ISSN 2076-3425

Kamleitner, Bernadette ORCID: and Mitchell, Vince (2019) Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements. Journal of Public Policy and Marketing, 38 (4). pp. 433-450. ISSN 15477207

Kamleitner, Bernadette ORCID: and Thürridl, Carina and Martin, Brett A. S. (2019) A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83 (6). pp. 76-92. ISSN 1547-7185

Kokkoris, Michail ORCID: and Sedikides, Constantine (2019) Can you be yourself in business? How reminders of business affect the perceived value of authenticity. Journal of Applied Social Psychology, 49 (7). pp. 448-458. ISSN 1559-1816

Marckhgott, Eva and Kamleitner, Bernadette ORCID: (2019) Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters, 30. pp. 167-178. ISSN 0923-0645

Salzberger, Thomas and Koller, Monika (2019) The direction of the response scale matters - accounting for the unit of measurement. European Journal of Marketing, 53 (5). pp. 871-891. ISSN 0309-0566


Kokkoris, Michail ORCID: (2018) Maximizing without Borders: Evidence that Maximizing Transcends Decision Domains. Frontiers in Psychology, 9 (2664). ISSN 1664-1078

Kokkoris, Michail ORCID: and Stavrova, Olga and Pronk, Tila (2018) Finding meaning in self-control: The effect of self-control on the perception of meaning in life. Self and Identity. ISSN 1529-8876

Kokkoris, Michail D. ORCID: (2018) When the purpose lies within: Maximizers and satisfaction with autotelic choices. Marketing Letters, 29 (1). pp. 73-85. ISSN 0923-0645

Stavrova, Olga and Pronk, Tila and Kokkoris, Michail ORCID: (2018) Choosing goals that express the true self: A novel mechanism of the effect of self-control on goal attainment. European Journal of Social Psychology, 49 (6). pp. 1329-1336. ISSN 1099-0992


Kamleitner, Bernadette ORCID: and Mengay, Till and Kirchler, Erich (2017) Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Morris Altman, Dean & Head, Newcastle Business School, University of Newcastle, Australia, Edward Elgar Publishing, United Kingdom. pp. 1-34. ISBN 9781782549598

Ruzeviciute, Ruta and Kamleitner, Bernadette ORCID: (2017) Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour, 16 (6). pp. 113-124. ISSN 1472-0817


Bjälkebring, Pär and Västfjäll, Daniel and Dickert, Stephan and Slovic, Paul (2016) Greater Emotional Gain from Giving in Older Adults: Age-Related Positivity Bias in Charitable Giving. Frontiers in Psychology, 7 (846). pp. 1-8. ISSN 1664-1078

Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter (2016) Established liked versus disliked brands: brain activity, implicit associations and explicit. Cogent Psychology. pp. 1-30. ISSN 2331-1908

Dickert, Stephan and Kleber, Janet and Västfjäll, Daniel and Slovic, Paul (2016) Mental imagery, impact, and affect: A mediation model for charitable giving. PLoS ONE, 11 (2). pp. 1-15. ISSN 1932-6203

Gineikiene, Justina and Schlegelmilch, Bodo B. and Ruzeviciute, Ruta (2016) Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2). pp. 80-99. ISSN 1547-7215


Dickert, Stephan and Västfjäll, Daniel and Kleber, Janet and Slovic, Paul (2015) Scope Insensitivity: The Limits of Intuitive Valuation of Human Lives in Public Policy. Journal of Applied Research in Memory and Cognition, 4 (3). pp. 248-255. ISSN 2211-3681

Kamleitner, Bernadette ORCID: and Silvia, Feuchtl (2015) "As if it were mine": imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice, 23 (2). pp. 208-223. ISSN 1944-7175


Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology, 13 (13). pp. 1-12. ISSN 1471-2377

Kamleitner, Bernadette ORCID: and Erki, Berna (2013) Payment method and perceptions of ownership. Marketing Letters, 24 (1). pp. 57-69. ISSN 0923-0645


Kastner, Margit and Stangl, Brigitte (2011) (Dis-)Satisfiers for e-Learning User Interfaces. Proceedings of the International Conference on Information Systems (ICIS 2011). pp. 1-19.

Walla, Peter and Brenner, Gerhard and Koller, Monika (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE, 6 (11). e26782. ISSN 1932-6203


Gerhold, Christine (2009) Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW. Doctoral thesis, WU Vienna University of Economics and Business.


Otter, Thomas (2001) Conjointanalyse zur Messung und Erklärung von Markenwert. Doctoral thesis, WU Vienna University of Economics and Business.

This list was generated on Sat Jan 29 01:45:56 2022 CET.