Items where Division is "Departments > Marketing"

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Number of items at this level: 12.


Acar, Oguz A. ORCID: and Dahl, Darren and Fuchs, Christoph and Schreier, Martin (2021) The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58 (4). pp. 644-661. ISSN 0022-2437

Eigenschink, Peter ORCID: and Vamosi, Stefan and Vamosi, Ralf and Sun, Chang and Reutterer, Thomas and Kalcher, Klaudius (2021) Deep Generative Models for Synthetic Data. ACM Computing Surveys. ISSN 0360-0300


Jomrich, Gerd and Gruber, Elisabeth S. and Winkler, Daniel and Hollenstein, Marlene and Gnant, Michael and Sahora, Klaus and Schindl, Martin (2020) Systemic Immune-Inflammation Index (SII) Predicts Poor Survival in Pancreatic Cancer Patients Undergoing Resection. Journal of Gastrointestinal Surgery, 24. pp. 610-618. ISSN 1873-4626

Garaus, Christian ORCID: and Izdebski, Nadine and Lettl, Christopher (2020) What Do Crowd Equity Investors Do? Exploring Post-Investment Activities in Equity Crowdfunding. IEEE Transactions on Engineering Management. ISSN 0018-9391

Güntürkün, Pascal ORCID: and Haumann, Till and Mikolon, Sven (2020) Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships. Journal of Service Research, 23 (4). pp. 476-503. ISSN 1094-6705

Kastner, Margit (2020) The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context. In: Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS-53). IEEE Computer Society's Conference Publishing Services, Hawaii. pp. 52-61. ISBN 978-0-9981331-3


Weitzl, Wolfgang (2019) Webcare's effect on constructive and vindictive complainants. Journal of Product & Brand Management, 28 (3). pp. 330-347. ISSN 1061-0421


Kokkoris, Michail D. ORCID: and Sedikides, Constantine and Kühnen, Ulrich (2018) Do consumer choices augment narcissism? The role of self-referent processing. Self and Identity. pp. 1-26. ISSN 1529-8868


Abou Nabout, Nadia (2015) A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns. European Journal of Marketing, 49 (5/6). pp. 668-691. ISSN 0309-0566


Löhndorf, Birgit and Diamantopoulos, Adamantios (2014) Internal branding: social identity and social exchange perspectives on turning employees into brand champions. Journal of Service Research, 17 (3). pp. 310-325. ISSN 1552-7379


Steyrer, Johannes and Schiffinger, Michael and Clemens, Huber and Valentin, Andreas and Strunk, Guido (2013) Attitude is everything? The impact of workload, safety climate, and safety tools on medical errors: A study of intensive care units. Health Care Management Review, 38 (4). pp. 306-316. ISSN 1550-5030


Sinkovics, Rudolf and Holzmüller, Hartmut (1994) Ethnocentrism. A key determinant in international corporate strategy formulation? In: EIBA International Conference, 1994, Warsaw .

This list was generated on Sat Jul 2 13:00:46 2022 CEST.