Items where Division is "Departments > Marketing > Internationales Marketing Management > Schlegelmilch"

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Number of items at this level: 7.

2014

Gruber, Verena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Houston, Michael J. (2014) Inferential evaluations of sustainability attributes: Exploring how consumers imply product information. Journal of Business Ethics, 31 (6). pp. 440-450. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Murphy, Patrick E. and Gruber, Verena (2014) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics, 124 (1). pp. 101-115. ISSN 1573-0697

2013

Gruber, Verena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697

Szöcs, Ilona (2013) The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. PhD thesis, WU Vienna University of Economics and Business.

Öberseder, Magdalena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Murphy, Patrick E. (2013) CSR Practices and Consumer Perceptions. Journal of Business Research, 66 (10). pp. 1839-1851. ISSN 0148-2963

2011

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544

2009

Prange, Christiane and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2009) The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma. Business Research, 2 (2). pp. 215-240. ISSN 2198-3402

This list was generated on Mon Feb 24 05:51:00 2020 CET.