Items where Division is "Departments > Marketing > Marketing-Management"

2021

Acar, Oguz A. ORCID: https://orcid.org/0000-0003-1993-0921 and Dahl, Darren and Fuchs, Christoph and Schreier, Martin (2021) The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58 (4). pp. 644-661. ISSN 0022-2437

Eichinger, Isabel and Schreier, Martin and van Osselaer, Stijn M.J. (2021) Connecting to place, people, and past: How products make us feel grounded. Journal of Marketing. ISSN 1547-7185

Halkias, Georgios ORCID: https://orcid.org/0000-0002-4119-9808 and Florack, Arnd and Diamantopoulos, Adamantios and Palcu, Johanna (2021) Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. ISSN 1467-8551

2016

Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter (2016) Established liked versus disliked brands: brain activity, implicit associations and explicit. Cogent Psychology. pp. 1-30. ISSN 2331-1908

2015

Dahl, Darren W. and Fuchs, Christoph and Schreier, Martin (2015) Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61 (8). pp. 1978-1988. ISSN 1526-5501

Dickert, Stephan and Västfjäll, Daniel and Kleber, Janet and Slovic, Paul (2015) Scope Insensitivity: The Limits of Intuitive Valuation of Human Lives in Public Policy. Journal of Applied Research in Memory and Cognition, 4 (3). pp. 248-255. ISSN 2211-3681

Zauner, Alexander and Koller, Monika and Hatak, Isabella (2015) Customer perceived value - Conceptualization and avenues for future research. Cogent Psychology, 2 (1). pp. 1-17. ISSN 2331-1908

2014

Franke, Nikolaus and Poetz, Marion K. and Schreier, Martin (2014) Integrating Problem Solvers from Analogous Markets in New Product Ideation. Management Science, 60 (4). pp. 1063-1081. ISSN 0025-1909

Obadia, Claude and Stöttinger, Barbara (2014) Pricing to manage export channel relationships. International Business Review, 24. pp. 311-318. ISSN 0969-5931

Hasenauer, Rainer and Schildorfer, Wolfgang, eds. (2014) Vom Innovationsimpuls zum Markteintritt. Theorie, Praxis, Methoden. facultas WUV , Wien. ISBN 978-3-7089-1255-4

2013

Christoph , Fuchs and Prandelli, Emanuela and Schreier, Martin and Dahl, Darren W. (2013) All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5). pp. 75-91. ISSN 1547-7185

Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology, 13 (13). pp. 1-12. ISSN 1471-2377

2012

Keegan, Anne and Huemann, Martina and Turner, Rodney J. (2012) Beyond the line: exploring the HRM responsibilities of line managers, project managers and the HRM department in four project-oriented companies in the Netherlands, Austria, the UK and the USA. International Journal of Human Resource Management, 23 (15). pp. 3085-3104. ISSN 0958-5192

Koller, Monika and Königsecker, Andrea (2012) Shopping for apparel: how can kiosk systems help? Revista de Administração de Empresas (RAE), 52 (6). pp. 672-680. ISSN 0034-7590

Zauner, Alexander and Koller, Monika and Fink, Matthias (2012) Sponsoring, brand value and social media. Revista de Administração de Empresas (RAE), 52 (6). pp. 681-691. ISSN 0034-7590

2011

Walla, Peter and Brenner, Gerhard and Koller, Monika (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE, 6 (11). e26782. ISSN 1932-6203

2009

Stockhammer, Constanze (2009) Why some research insights find their way to market and some do not. The relevance of social capital for academic entrepreneurship. Doctoral thesis, WU Vienna University of Economics and Business.

2005

Fuchs, Susanne (2005) Organizational Adoption Models for Early ASP Technology Stages. Adoption and Diffusion of Application Service Providing (ASP) in the Electric Utility Sector. Doctoral thesis, WU Vienna University of Economics and Business.

Hainbuchner, Christina Maria (2005) Technology acceptance of complex products and systems. The case of Terrestrial Trunked Radio (TETRA). Doctoral thesis, WU Vienna University of Economics and Business.

1998

Salzberger, Thomas (1998) Die Lösung von Äquivalenzproblemen in der interkulturellen Marketingforschung mittels Methoden der probabilistischen Meßtheorie. Doctoral thesis, WU Vienna University of Economics and Business.