Items where Author is "Schlegelmilch, Bodo B."

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Number of items: 16.

Article

Makri, Aikaterini and Papadas, Karolos-Konstantinos and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2018) Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. pp. 1-25. ISSN 0265-1335

Awanis, Sandra and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Chi Cui, Charles (2017) Asia's Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506

Simbrunner, Philipp and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2017) Moral licensing: a culture-moderated meta-analysis. Management Review Quarterly, 67 (4). pp. 201-225. ISSN 2198-1620

Gineikiene, Justina and Schlegelmilch, Bodo B. and Ruzeviciute, Ruta (2016) Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2). pp. 80-99. ISSN 1547-7215

Szöcs, Ilona and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Rusch, Thomas and Shamma, Hamed M. (2016) Linking cause assessment, corporate philanthropy, and corporate reputation. Journal of the Academy of Marketing Science, 44 (3). pp. 376-396. ISSN 0092-0703

Öberseder, Magdalena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Murphy, Patrick E. and Gruber, Verena (2014) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics, 124 (1). pp. 101-115. ISSN 1573-0697

Gruber, Verena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Houston, Michael J. (2014) Inferential evaluations of sustainability attributes: Exploring how consumers imply product information. Journal of Business Ethics, 31 (6). pp. 440-450. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Murphy, Patrick E. (2013) CSR Practices and Consumer Perceptions. Journal of Business Research, 66 (10). pp. 1839-1851. ISSN 0148-2963

Gruber, Verena and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544

Nell, Phillip C. and Ambos, Björn and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2011) The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business, 46 (4). pp. 497-505. ISSN 1090-9516

Prange, Christiane and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2009) The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma. Business Research, 2 (2). pp. 215-240. ISSN 2198-3402

Paper

Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Villanueva-Weinzierl, Gina and Gabriel, Christoph (2013) Donnie - The Donnie GmbH Case Study. WU Case Series, 2. WU Vienna University of Economics and Business, Vienna.

Haas-Kotzegger, Ursula and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Ambos, Björn (2013) Ford Motor Company - Learning from the Automotive Industry. WU Case Series, 3. WU Vienna University of Economics and Business, Vienna.

Brenner, Barbara and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Ambos, Björn (2013) Inside the NIKE matrix. WU Case Series, 1. WU Vienna University of Economics and Business, Vienna.

Villanueva-Weinzierl, Gina and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Ambos, Björn (2013) Puma Prague - Learning from the Sports Shoe Industry. WU Case Series, 7. WU Vienna University of Economics and Business, Vienna.

This list was generated on Thu Nov 21 00:17:42 2019 CET.