Items where Author is "Ruzeviciute, Ruta"

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Ruzeviciute, Ruta and Kamleitner, Bernadette ORCID: (2017) Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour, 16 (6). pp. 113-124. ISSN 1472-0817

Gineikiene, Justina and Schlegelmilch, Bodo B. and Ruzeviciute, Ruta (2016) Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2). pp. 80-99. ISSN 1547-7215

This list was generated on Mon May 23 20:29:49 2022 CEST.