Items where Author is "Prandelli, Emanuela"
Group by: Item Type | No Grouping Jump to: Article Number of items: 1. ArticleChristoph , Fuchs and Prandelli, Emanuela and Schreier, Martin and Dahl, Darren W. (2013) All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5). pp. 75-91. ISSN 1547-7185 |
