Items where Author is "Prügl, Reinhard Wilhelm"

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von Hippel, Eric and Franke, Nikolaus and Prügl, Reinhard Wilhelm (2009) Pyramiding: Efficient search for rare subjects. Research Policy, 38 (9). pp. 1397-1406. ISSN 0048-7333

Schreier, Martin and Prügl, Reinhard Wilhelm (2008) Extending lead user theory: Antecedents and consequences of consumers' lead userness. Journal of Product Innovation Management, 25 (4). pp. 331-346. ISSN 1540-5885

Schreier, Martin and Oberhauser, Stefan and Prügl, Reinhard Wilhelm (2007) Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18 (1-2). pp. 15-30. ISSN 0923-0645

Prügl, Reinhard Wilhelm (2006) Die Identifikation von Personen mit besonderen Merkmalen. Eine empirische Analyse zur Effizienz der Suchmethode Pyramiding. Doctoral thesis, WU Vienna University of Economics and Business.

Lüthje, Christian and Prügl, Reinhard Wilhelm (2006) Preparing business students for cooperation in multidisciplinary new venture teams: empirical insights from a business planning course. Technovation, 26 (2). pp. 211-219. ISSN 0166-4972

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