Items where Author is "Papadas, Karolos-Konstantinos"

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Makri, Aikaterini and Papadas, Karolos-Konstantinos and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X (2019) Global-local consumer identities as drivers of global digital brand usage. International Marketing Review, 36 (5). pp. 702-725. ISSN 0265-1335

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