Items where Author is "Kratzer, Jan"

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Kratzer, Jan and Lettl, Christopher and Franke, Nikolaus and Gloor, Peter A. (2016) The Social Network Position of Lead Users. Journal of Product Innovation Management, 33 (2). pp. 201-216. ISSN 07376782

Kratzer, Jan and Lettl, Christopher (2009) Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren. Journal of Consumer Research, 36 (4). pp. 646-659. ISSN 0093-5301

This list was generated on Thu Nov 14 02:03:06 2019 CET.