“Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites

Perez Canizares, Pilar ORCID: https://orcid.org/0000-0002-9577-699X (2021) “Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites. Business Communication Quarterly. pp. 1-25. ISSN 2329-4922

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Abstract

This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over time. The results show a trend toward greater uniformity in both Spain and Latin America, with corporate social responsibility/sustainability discourse gaining in prominence and “responsibility”-related terms being gradually replaced by those related to “sustainability.” Various cases hint that changes in terminology may be unrelated to any clear distinction between both terms.

Item Type:	Article
Keywords:	corporate communication in Spanish, web-based CSR, nonfinancial disclosure, corporate social responsibility, sustainability, evolution of CSR/sustainability communication
Divisions:	Departments > Fremdsprachliche Wirtschaftskommunik. > Romanische Sprachen
Version of the Document:	Published
Depositing User:	Pilar Perez Canizares
Date Deposited:	23 Jul 2021 12:09
Last Modified:	23 Jul 2021 12:09
Related URLs:	Publisher
FIDES Link:	https://bach.wu.ac.at/d/research/results/100840/
URI:	https://epub.wu.ac.at/id/eprint/8225

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