Out of sight, out of mind? (In)visibility of/in platform-mediated work

Gruszka, Katarzyna ORCID: https://orcid.org/0000-0002-5423-6428 and Böhm, Madeleine (2020) Out of sight, out of mind? (In)visibility of/in platform-mediated work. New Media & Society (NMS). pp. 1-20. ISSN 1461-7315

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With platforms accounting for 1–3% of paid work in advanced economies, discussions on their impact on labor are proliferating. Focusing on commercial platforms providing intermediation to a workforce available on-demand, we further systematize the field by approaching platform-mediated work through the lens of (in)visibility. We map four basic forms of platform-mediated work against three variations of (in)visibility: (1) perceptible, (2) institutional, and (3) individual, and discuss the implications through the stories of three protagonists of platform workers. The suggested meta-analysis tool for understanding the mechanism of rendering platform workers obscure exposes who is recognized as a worker, what is recognized as work, and how these questions are negotiated in a platform-mediated digital space. As such, the framework provides a joint space for the discussions of the core issues of the field—from regulation and uncertainties of platform employment, through exacerbating vulnerabilities of workers, to surveillance and self-governance.

Item Type: Article
Keywords: Digital space, digital transformation, invisible work, labor platforms, on-demand labor, platform economy, platform governance, platform work, platform-mediated work
Divisions: Departments > Sozioökonomie > Ecological Economics
Version of the Document: Published
Depositing User: Gertraud Novotny
Date Deposited: 21 Jan 2021 14:32
Last Modified: 21 Jan 2021 14:32
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/98164/
URI: https://epub.wu.ac.at/id/eprint/7963


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