The impact of digital logistics start-ups on incumbent firms: a business model perspective

Mikl, Jasmin and Herold, David Martin ORCID: https://orcid.org/0000-0002-4023-2282 and Ćwiklicki, Marek and Kummer, Sebastian ORCID: https://orcid.org/0000-0003-1007-4428 (2020) The impact of digital logistics start-ups on incumbent firms: a business model perspective. International Journal of Logistics Management. ISSN 0957-4093

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Abstract

Purpose – Digital freight forwarder (DFF) start-ups and their associated business models have gained increasing attention within both academia and industry. However, there is a lack of empirical research investigating the differences between DFFs and traditional freight forwarders (TFF) and the impact of digital start-ups on incumbents’ companies. In response, this study aims to examine the key business model characteristics that determine DFFs and TFFs and propose a framework illustrating the extent to which digital logistics start-ups influence incumbent logistics companies. Design/methodology/approach – Based on the primary data gathered from eight interviews with experts from start-ups’ and incumbents’ logistics companies, as well as secondary data, the authors identify the main factors of DFFs start-ups that have an impact on TFFs and analyze the similarities and differences in regard to the business model components’ value proposition, value creation, value delivery and value capture. Findings – The results show that differences between DFFs and TFFs appear in all four business models’ components: value proposition, value creation, value delivery and value capture. In particular, the authors identify three main factors that need to be considered when assessing the impact of DFFs on TFFs: (1) the company size, (2) the market cultivation strategy and (3) the transport mode. Originality/value – This is one of the first studies to specifically examine the key business model differences between DFFs and TFFs and to propose a conceptual framework for understanding the impact of digital logistics start-ups on incumbent companies.

Item Type: Article
Keywords: Digital freight forwarders, Start-ups, Logistics, Business models
Divisions: Departments > Welthandel > Transportwirtschaft und Logistik > Kummer
Version of the Document: Published
Variance from Published Version: None
Depositing User: Jasmin Mikl
Date Deposited: 02 Dec 2020 10:51
Last Modified: 02 Dec 2020 12:39
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/97567/
URI: https://epub.wu.ac.at/id/eprint/7870

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