Increased Company Performance through Macroeconomics Sales Forecasting: A Case Study

Hunschofsky, Johannes and Magnet, Christoph and Tschandl, Martin and Taudes, Alfred and Schwarenthorer, Pirmin Christoph (2020) Increased Company Performance through Macroeconomics Sales Forecasting: A Case Study. Journal of Japanese Operations Management and Strategy, 10 (1). pp. 1-17. ISSN 2424-1563

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Abstract

Traditional planning in the business environment is used to allocate and coordinate resources mainly on basis of company-internal data. Thereby, a general weakness is that macroeconomic changes, due to business cycles, are not taken into consideration and the chance to take advantage of the associated effects on the revenues of an individual enterprise is missed. Including a macroeconomic trend analysis in business planning fosters the objectivity to create a solid basis for a corporate decision-making process. This paper deals with the Economic Trend Outlook Model which allows to consider macroeconomic influences on the company-specific capacity planning. In doing so, a company can turn into a proactive organization that makes use of advanced trend information and improves the individual forecasting accuracy. Thus this paper describes the method behind this strategy and introduces a stepwise approach using the examples of two company cases.

Item Type: Article
Additional Information: J-STAGE promotes "open access", which consists of (1) free access to articles and (2) specifying the scope of reuse like modification or redistribution.
Keywords: forecasting, macroeconomics, strategic planning and management
Divisions: Forschungsinstitute > Supply Chain Management
Version of the Document: Published
Depositing User: Pirmin Christoph Schwarenthorer
Date Deposited: 29 Jan 2021 10:47
Last Modified: 29 Jan 2021 10:47
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/97386/
URI: https://epub.wu.ac.at/id/eprint/7848

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