“Kultur-Token” Sustainable Business Model: Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria

Foster, Gillian Joanne ORCID: https://orcid.org/0000-0001-6978-3830 and Lamura, Maddalena Josefin and Hackel, Jakob (2020) “Kultur-Token” Sustainable Business Model: Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria. Working Paper Series / Institute for Cryptoeconomics / Interdisciplinary Research. WU Vienna University of Economics and Business, Vienna.

[img]
Preview
Text
Kultur-Token FBMC WorkingPaper.pdf

Download (5MB) | Preview

Abstract

The report ”Kultur-Token Sustainable Business Model:Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria” is the result of an ongoing scientific collaboration between the Research Institute for Cryptoeconomics and the City of Vienna. This case study uses business modeling to understand the project Kultur-Token and serves as a strategic tool for both the management team as well as external stakeholders. The report documents the process of development of the Kultur-Token, describes it’s purpose and features, the goals and stakeholders involved until the suspension of the test phase at the end of march 2020, as the Covid-19 pandemic restricted both mobility and cultural activities.

Item Type: Paper
Keywords: Kultur-Token, App, mobility, sustainable business model, tokenizing mobility behavior, Vienna, cryptoeconomics, low carbon mobility, token, culture, rewards, mobility tracking, public transport, mobility behavior goal, City of Vienna
Divisions: Forschungsinstitute > Kryptoökonomie
Depositing User: Sigrid Pratsch
Date Deposited: 07 Oct 2020 16:26
Last Modified: 07 Oct 2020 16:26
FIDES Link: https://bach.wu.ac.at/d/research/results/96802/
URI: https://epub.wu.ac.at/id/eprint/7777

Actions

View Item View Item

Downloads

Downloads per month over past year

View more statistics