Smertschnig, Florian and Müllner, Jakob and Nell, Phillip C. (2021) Intra-industry diversification effects under firm-specific contingencies on the demand side. Long Range Planning, 54 (1). p. 101992. ISSN 0024-6301
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Abstract
How do firm-specific, demand-related factors influence the relationship between intra-industry diversification (IID) and performance? Recent findings regarding the performance effects of IID depict a complex picture with curvilinear relationships and several contingencies. However, firm-specific contingencies on the demand side have remained unexplored. We analyze how IID relates to firm performance (market share) in the German automotive industry using panel data between 1999 and 2008. We specifically focus on a firm’s high-quality brand image as a demand-side contingency. We find support for our hypotheses of complex curvilinear relationships as well as for moderating effects of brand quality. Our results have significant theoretical implications for the IID literature.
Item Type: | Article |
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Additional Information: | In press, corrected proof |
Keywords: | Related diversification; Intra-industry diversification; Intra-industry diversification-performance relationship; Across-segment product proliferation; Within-segment product proliferation |
Divisions: | Departments > Welthandel > International Business > Nell |
Version of the Document: | Accepted for Publication |
Variance from Published Version: | Minor |
Depositing User: | Kerstin Kvapil |
Date Deposited: | 09 Apr 2020 14:10 |
Last Modified: | 04 Mar 2021 10:09 |
Related URLs: | |
FIDES Link: | https://bach.wu.ac.at/d/research/results/95271/ |
URI: | https://epub.wu.ac.at/id/eprint/7545 |
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