What we know about anticonsumption: An attempt to nail jelly to the wall

Makri, Aikaterini and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Mai, Robert and Dinhof, Katharina (2020) What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing, 37 (2). pp. 177-215. ISSN 1520-6793

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Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and overlapping constructs beleaguer the pertinent literature, preventing research in the field from reaching its full potential. This paper aims to strengthen the foundations for advancing knowledge in this fragmented field by (a) undertaking a thorough systematic review of literature; (b) charting the scope of anticonsumption literature based on network analysis and attempting to delineate overlapping areas; (c) providing an integrated framework of anticonsumption research, including antecedents, moderators, and consequences; and (d) suggesting a set of specific research propositions that will enable the field to move forward. Toward these aims, we analyzed 120 anticonsumption papers revealed in the literature review, identifying a number of important anticonsumption‐related topics that warrant further investigation. Moreover, we suggest a research framework which reveals antecedents, causal sequences, and consequences of anticonsumption. Finally, a research agenda based on this integrated framework indicates promising areas for future research.

Item Type: Article
Divisions: Departments > Management > Public Management und Governance
Version of the Document: Published
Depositing User: Gertraud Novotny
Date Deposited: 07 Jan 2020 10:03
Last Modified: 11 Feb 2020 11:31
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/93703/
URI: https://epub.wu.ac.at/id/eprint/7393


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