Digitalized service multinationals and international business theory

Hennart, Jean-François (2019) Digitalized service multinationals and international business theory. Journal of International Business Studies, 50 (8). pp. 1388-1400. ISSN 1478-6990

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Abstract

Banalieva and Dhanaraj argue that digital service multinationals (DSMNCs) possess a new category of firm-specific advantage (FSA), the network advantage, and that, contrary to extant theory, they use networks as a mode of governance. I review the business models used by DSMNCs, compare them to non-digital ones, and explore what we can learn about them from extant IB theory. I conclude that network advantages are not a new category of FSAs, that networks are not a mode of governance, and that their use by DSMNCs is well explained by extant theory.

Item Type: Article
Keywords: internalization Theory, transaction cost Theory, Networks, Services, digital platforms
Version of the Document: Published
Depositing User: ePub Administrator
Date Deposited: 21 Aug 2019 09:03
Last Modified: 24 Sep 2019 14:34
Related URLs:
URI: https://epub.wu.ac.at/id/eprint/7108

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