Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support

Stamkou, Eftychia and van Kleef, Gerben A. and Homan, Astrid C. and Gelfand, Michele J. and van de Vijver, Fons J.R. and van Egmond, Marieke C. and Boer, Diana and Phiri, Natasha and Ayub, Nailah and Kinias, Zoe and Cantarero, Katarzyna and Treister, Dorit Efrat and Figueiredo, Ana and Hashimoto, Hirofumi and Hofmann, Eva ORCID: and Lima, Renata P. and Lee, I-Ching (2019) Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support. Personality and Social Psychology Bulletin, 45 (6). pp. 947-964. ISSN 15527433

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Responses to norm violators are poorly understood. On one hand, norm violators are perceived as powerful, which may help them to get ahead. On the other hand, norm violators evoke moral outrage, which may frustrate their upward social mobility. We addressed this paradox by considering the role of culture. Collectivistic cultures value group harmony and tight cultures value social order. We therefore hypothesized that collectivism and tightness moderate reactions to norm violators. We presented 2,369 participants in 19 countries with a norm violation or a norm adherence scenario. In individualistic cultures, norm violators were considered more powerful than norm abiders and evoked less moral outrage, whereas in collectivistic cultures, norm violators were considered less powerful and evoked more moral outrage. Moreover, respondents in tighter cultures expressed a stronger preference for norm followers as leaders. Cultural values thus influence responses to norm violators, which may have downstream consequences for violators' hierarchical positions.

Item Type: Article
Additional Information: The author(s) disclosed receipt of the following financial Support for the research, authorship, and/or publication of this article: This research was supported by a research grant from the Public Welfare Foundation "Propondis" awarded to Eftychia Stamkou, a Research grant from the Netherlands Organisation for Scientific Research (NWO, 406-11-024) awarded to Gerben A. van Kleef and Eftychia Stamkou, an INSEAD R&D budget granted to Zoe Kinias, a CONICYT grant from the Chilean Ministry of Education (CONICYT/FONDAP/15130009) on behalf of Ana Figueiredo, a grant by the Russian Academic Excellence Project "5-100" awarded to Fons J. R. van de Fijver within the framework of the Basic Research Program at the National Research University Higher School of Economics, and a grant by the National Science Council of Taiwan (NSC 10002-229-MY2) awarded to I-Ching Lee.
Keywords: norm violation, leadership, moral emotions, collectivism, tightness
Divisions: Departments > Marketing > Internationales Marketing Management
Kompetenzzentren > Empirische Forschungsmethoden
Version of the Document: Published
Depositing User: Gertraud Novotny
Date Deposited: 10 May 2019 12:10
Last Modified: 07 Nov 2019 15:10
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