Business Management Simulations - a detailed industry analysis as well as recommendations for the future

Batko, Michael (2016) Business Management Simulations - a detailed industry analysis as well as recommendations for the future. International Journal of Serious Games, 3 (2). pp. 47-65. ISSN 2384-8766

Available under License Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0).

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Being exposed to serious games showed that some simulations widely vary in quality and learning outcome. In order to get to the bottom of best practices a detailed review of business management simulation literature was conducted. Additionally, an industry analysis was performed, by interviewing 17 simulation companies, testing a range of full and demo games, and conducting secondary research. The findings from both research efforts were then collated and cross-referenced against each other in order to determine three things: firstly, the practices and features used by simulation companies that have not yet been the subject of academic research; secondly, the most effective features, elements and inclusions within simulations that best assist in the achievement of learning outcomes and enhancement the user experience; and finally, 'best practices' in teaching a business management course in a university or company with the assistance of a simulation. Identified gaps in the current research were found to include the effectiveness of avatars, transparent pricing and the benefits of competing the simulation against other teams as opposed to the computer. In relation to the second and third objectives of the research, the findings were used to compile a business plan, with detailed recommendations for companies looking to develop a new simulation, and for instructors implementing and coordinating the use of a simulation in a business management context. (author's abstract)

Item Type: Article
Additional Information: This research was supported by Vienna University of Economics and Business, especially Moritz Putzhammer, M.Sc. MIM, who supervised and was a great help. A big thank you goes out to all interviewees, who took their time via phone, skype, email and meeting me in person. A special thank you to Gabrielle Bleakley for supporting me throughout the research and proof-reading the paper.
Keywords: business management simulation game / technology enhanced learning / serious gaming / best practice
Version of the Document: Published
Variance from Published Version: None
Depositing User: Elena Simukovic
Date Deposited: 19 Sep 2016 12:35
Last Modified: 19 Sep 2016 13:52
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