Köllen, Thomas and Lazar, Szabolcs (2012) Gay Tourism in Budapest: An Exploratory Study on Gay Tourists' Motivational Patterns for Traveling to Budapest. American Journal of Tourism Management, 1 (3). pp. 64-68. ISSN 2326-0645
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Abstract
In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. In order to exemplarily analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from "mainstream tourists"; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed. (authors' abstract)
Item Type: | Article |
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Keywords: | Gay Tourism / City-Marketing / Homosexuality / Budapest / Eastern-Europe / Gay Marketing |
Divisions: | Departments > Management > Organisation u Verhalten in Organisation > Gender and Diversity in Organizations |
Version of the Document: | Published |
Depositing User: | Gertraud Novotny |
Date Deposited: | 03 Aug 2016 08:23 |
Last Modified: | 03 Aug 2016 08:33 |
Related URLs: | |
FIDES Link: | https://bach.wu.ac.at/d/research/results/59907/ |
URI: | https://epub.wu.ac.at/id/eprint/5128 |
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