Customer perceived value - Conceptualization and avenues for future research

Zauner, Alexander and Koller, Monika and Hatak, Isabella (2015) Customer perceived value - Conceptualization and avenues for future research. Cogent Psychology, 2 (1). pp. 1-17. ISSN 2331-1908

Available under License Creative Commons: Attribution 4.0 International (CC BY 4.0).

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Given the present dynamic consumption environment due to technological innovations as well as interlinked economic developments on the macro-, micro-, and societal-level, researchers and managers have been increasingly showing interest in the concept of customer perceived value. However, especially given its vast empirical application, surprisingly little effort has been paid to synthesize various perspectives on the dimensionality, abstraction, and model taxonomy of customer perceived value. Therefore, based on a comprehensive literature review, this article identifies the predominant conceptualization of customer perceived value, thus also providing a sound basis for future empirical assessments of this concept, and discusses avenues for future research. In addition to contributing to research, this study also contributes to practice by comprehensively positioning customer perceived value as a key source of competitive advantage in the context of relationship marketing, management, and business models.

Item Type: Article
Additional Information: This paper provides an extant review on the nature of the psychological latent construct customer perceived value. Hence, this conceptual analysis of customer perceived value adds to the knowledge on psychological phenomena in applied psychology and business and management-related disciplines as well as to the application of the construct in applied market and field settings.
Divisions: Departments > Marketing > Marketing-Management
Departments > Welthandel > KMU-Management
Version of the Document: Published
Depositing User: ePub Administrator
Date Deposited: 01 Aug 2016 11:57
Last Modified: 22 Feb 2019 01:38
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