Linking cause assessment, corporate philanthropy, and corporate reputation

Szöcs, Ilona and Schlegelmilch, Bodo B. ORCID: and Rusch, Thomas and Shamma, Hamed M. (2016) Linking cause assessment, corporate philanthropy, and corporate reputation. Journal of the Academy of Marketing Science, 44 (3). pp. 376-396. ISSN 0092-0703


Download (830kB)


This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.

Item Type: Article
Additional Information: To see the final version of this paper please visit the publisher's website. Access to the published version requires a subscription. The original publication is available at .
Keywords: Corporate philanthropy / Corporate reputation / Balance theory / Austria / Egypt
Divisions: Departments > Marketing > Internationales Marketing Management
Departments > Sozioökonomie > Nachhaltigkeitsmanagement
Kompetenzzentren > Empirische Forschungsmethoden
Version of the Document: Accepted for Publication
Variance from Published Version: Minor
Depositing User: Elena Simukovic
Date Deposited: 05 May 2015 07:21
Last Modified: 31 Oct 2019 09:14
Related URLs:


View Item View Item


Downloads per month over past year

View more statistics