Puma Prague - Learning from the Sports Shoe Industry

Villanueva-Weinzierl, Gina and Schlegelmilch, Bodo B. ORCID: https://orcid.org/0000-0001-8886-955X and Ambos, Björn (2013) Puma Prague - Learning from the Sports Shoe Industry. WU Case Series, 7. WU Vienna University of Economics and Business, Vienna.


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The case is set in the Fall of October 2005. Budget season is underway and the management team of Puma Prague, led by Piotr Cichecki as general manager, is finalizing its numbers before sending it off to Puma Austria. In general, RHQ in Austria has always supported Puma Prague. Recently, incidents have happened which were confusing and unclear. Erwin Kaiser, RHQ head in Puma Austria, was the point man for many years. Now times are changing. Puma Prague has a well established business. It sometimes took too much management time to "go through" RHQ. Rumour has it that there would be changes within the company in the next year. Piotr has been invited to a late Fall November meeting for general managers. What is to be discussed is uncertain at this point.

Item Type: Paper
Additional Information: This case was written by Gina Villanueva-Weinzierl (Institute for International Marketing and Management, WU Vienna) under the direction of Bodo B. Schlegelmilch and Björn Ambos (Institute for International Marketing and Management, WU Vienna). It is intended to be used as the basis for slass discussion rather than to illustrate the effective or ineffective handling of administrative situations. The case was made possible by the co-operation of Puma and has been published in the following book: Björn Ambos and Bodo B. Schlegelmilch, The New Role of Regional Management, 2010, Hampshire: Palgrave Macmillan. Reproduced with permission of Palgrave Macmillan.
Keywords: Puma - Aktiengesellschaft Rudolf Dassler Sport / Internationales Management / Österreich / Tschechische Republik
Classification Codes: RVK QP 305, QR 568, QR 526
Depositing User: ePub Administrator
Date Deposited: 25 Feb 2013 13:23
Last Modified: 18 Nov 2019 14:50
URI: https://epub.wu.ac.at/id/eprint/3799


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