Ford Motor Company - Learning from the Automotive Industry

Haas-Kotzegger, Ursula and Schlegelmilch, Bodo B. ORCID: and Ambos, Björn (2013) Ford Motor Company - Learning from the Automotive Industry. WU Case Series, 3. WU Vienna University of Economics and Business, Vienna.


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This case study discusses the challenges faced by Ford Motor Company, one of the world's biggest car manufactures. In 2007, after Ford reported one of the worst losses in the company's history, the firm is in the middle of a restructuring process. The "Way Forward Initiative", started by Bill Ford should bring the company back into the fast lane. The case offers background information on the company and its different divisions. It provides the reader with data on the core markets of Ford with special focus on Europe, on the organizational structure of the company and the trends and challenges for the automotive industry. For the company these questions are crucial: How can Ford meet the challenges resulting from the difficult state of economy? What role will Ford of Europe play in bringing the company back into profit?

Item Type: Paper
Additional Information: This case was written by Ursula Haas-Kotzegger (Institute for International Marketing and Management, WU Vienna) under the direction of Bodo B. Schlegelmilch and Björn Ambos (Institute for International Marketing and Management, WU Vienna). It is intended to be used as the basis for slass discussion rather than to illustrate the effective or ineffective handling of administrative situations, The case was made possible by the co-operation of Ford Motors and the text setting of the case is 2008 and has been published in the following book: Björn Ambos and Bodo B. Schlegelmilch, The New Role of Regional Management, 2010, Hampshire: Palgrave Macmillan. Reproduced with permission of Palgrave Macmillan.
Keywords: Ford Motor Company / Restrukturierung / Kraftfahrzeugindustrie / Kraftfahrzeugmarkt / Europa
Classification Codes: RVK QR 524
Depositing User: ePub Administrator
Date Deposited: 25 Feb 2013 13:21
Last Modified: 18 Nov 2019 14:52


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