He, Xinming and Brouthers, Keith D. and Filatotchev, Igor (2013) Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance. Journal of Management, 39 (1). pp. 27-47. ISSN 1557-1211
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Abstract
Exporting is a critically important strategy for firms to grow, yet research in this area has tended to ignore how firms can leverage resource-based capabilities to improve export performance. Building on the resource-based view and institutional theory, the authors develop a novel perspective to explain how a firm can improve export performance by aligning its export channel with its level of market orientation capabilities, contingent on the institutional distance between home and export markets. Using a unique database of Chinese exporters, the authors find that exporters with strong market orientation capabilities prefer hierarchical export channels, while those with weak market orientation capabilities prefer hybrid channels. The analysis also indicates that the institutional distance between China and the export market moderates this relation. Moreover, the authors find that aligning export channel choice with firm-level market orientation capabilities and institutional distance yields better export performance. (authors' abstract)
Item Type: | Article |
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Additional Information: | To see the final version of this paper please visit the publisher's website. Access to the published version may require a subscription. The definitive version is available at http://www.sagepublications.com . |
Keywords: | resource-based view / institutional theory / market orientation / export channel / export performance / China |
Divisions: | Departments > Volkswirtschaft > Internationale Wirtschaft |
Version of the Document: | Draft |
Variance from Published Version: | Minor |
Depositing User: | ePub Administrator |
Date Deposited: | 04 Dec 2012 12:50 |
Last Modified: | 26 Jul 2020 02:37 |
Related URLs: | |
FIDES Link: | https://bach.wu.ac.at/d/research/results/59958/ |
URI: | https://epub.wu.ac.at/id/eprint/3710 |
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