How Can we Derive Consensus Among Various Rankings of Marketing Journals?

Theußl, Stefan and Reutterer, Thomas and Hornik, Kurt ORCID: (2010) How Can we Derive Consensus Among Various Rankings of Marketing Journals? Research Report Series / Department of Statistics and Mathematics, 104. WU Vienna University of Economics and Business, Vienna.


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The identification of high quality journals often serves as a basis for the assessment of research contributions. In this context rankings have become an increasingly popular vehicle to decide upon incentives for researchers, promotions, tenure or even library budgets. These rankings are typically based on the judgments of peers or domain experts or scientometric methods (e.g., citation frequencies, acceptance rates). Depending on which (combination) of these ranking approaches is followed, the outcome leads to more or less diverging results. This paper addresses the issue on how to construct suitable aggregate (subsets) of these rankings. We present an optimization based consensus ranking approach and apply the proposed method to a subset of marketing-related journals from the Harzing Journal Quality List. Our results show that even though journals are not uniformly ranked it is possible to derive a consensus ranking with considerably high agreement among the individual rankings. In addition, we explore regional differences in consensus rankings.

Item Type: Paper
Keywords: journal rankings / consensus ranking / meta-ranking / marketing / optimization
Divisions: Departments > Finance, Accounting and Statistics > Statistics and Mathematics
Version of the Document: Submitted
Variance from Published Version: Not applicable
Depositing User: Stefan Theußl
Date Deposited: 20 Oct 2010 11:46
Last Modified: 24 Oct 2019 15:41


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