Items where Type is "Article" and Year is 2007
Number of items: 3. Franke, Nikolaus and Schreier, Martin (2007) Product Uniqueness as a Driver of Customer Utility in Mass Customization. Marketing Letters, 19 (2). pp. 93-107. ISSN 0923-0645 Schreier, Martin and Oberhauser, Stefan and Prügl, Reinhard Wilhelm (2007) Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18 (1-2). pp. 15-30. ISSN 0923-0645 Dömötor, Rudolf and Franke, Nikolaus and Hienerth, Christoph (2007) What a Difference a DV Makes ... The Impact of Conceptualizing the Dependent Variable in Innovation Success Factor Studies. Zeitschrift für Betriebswirtschaft (2 ). pp. 23-46. ISSN 0044-2372 |
