Items where Division is "Departments > Marketing > Marketing und KonsumentInnenforschung"

2019

Bosshard, Shannon and Koller, Monika and Walla, Peter (2019) Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No. Brain Sciences, 9 (5). pp. 106-124. ISSN 2076-3425

Kamleitner, Bernadette and Mitchell, Vince (2019) Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements. Journal of Public Policy and Marketing, 38 (4). pp. 433-450. ISSN 15477207

Kamleitner, Bernadette and Thürridl, Carina and Martin, Brett A. S. (2019) A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83 (6). pp. 76-92. ISSN 1547-7185

Kokkoris, Michail and Sedikides, Constantine (2019) Can you be yourself in business? How reminders of business affect the perceived value of authenticity. Journal of Applied Social Psychology, 49 (7). pp. 448-458. ISSN 1559-1816

Marckhgott, Eva and Kamleitner, Bernadette (2019) Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters. pp. 1-12. ISSN 0923-0645

Salzberger, Thomas and Koller, Monika (2019) The direction of the response scale matters - accounting for the unit of measurement. European Journal of Marketing, 53 (5). pp. 871-891. ISSN 0309-0566

2018

Fink, Matthias and Koller, Monika and Gartner, Johannes and Floh, Arne and Harms, Rainer (2018) Effective entrepreneurial marketing on Facebook - A longitudinal study. Journal of Business Research. pp. 1-9. ISSN 0148-2963

Kokkoris, Michail (2018) Maximizing without Borders: Evidence that Maximizing Transcends Decision Domains. Frontiers in Psychology, 9 (2664). ISSN 1664-1078

Kokkoris, Michail and Stavrova, Olga and Pronk, Tila (2018) Finding meaning in self-control: The effect of self-control on the perception of meaning in life. Self and Identity. ISSN 1529-8876

Kokkoris, Michail D. (2018) When the purpose lies within: Maximizers and satisfaction with autotelic choices. Marketing Letters, 29 (1). pp. 73-85. ISSN 0923-0645

Stavrova, Olga and Pronk, Tila and Kokkoris, Michail (2018) Choosing goals that express the true self: A novel mechanism of the effect of self-control on goal attainment. European Journal of Social Psychology. pp. 1-8. ISSN 1099-0992

2017

Kamleitner, Bernadette and Mengay, Till and Kirchler, Erich (2017) Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Morris Altman, Dean & Head, Newcastle Business School, University of Newcastle, Australia, Edward Elgar Publishing, United Kingdom. pp. 1-34. ISBN 9781782549598

Ruzeviciute, Ruta and Kamleitner, Bernadette (2017) Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour, 16 (6). pp. 113-124. ISSN 1472-0817

2016

Bjälkebring, Pär and Västfjäll, Daniel and Dickert, Stephan and Slovic, Paul (2016) Greater Emotional Gain from Giving in Older Adults: Age-Related Positivity Bias in Charitable Giving. Frontiers in Psychology, 7 (846). pp. 1-8. ISSN 1664-1078

Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter (2016) Established liked versus disliked brands: brain activity, implicit associations and explicit. Cogent Psychology. pp. 1-30. ISSN 2331-1908

Dickert, Stephan and Kleber, Janet and Västfjäll, Daniel and Slovic, Paul (2016) Mental imagery, impact, and affect: A mediation model for charitable giving. PLoS ONE, 11 (2). pp. 1-15. ISSN 1932-6203

Gineikiene, Justina and Schlegelmilch, Bodo B. and Ruzeviciute, Ruta (2016) Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2). pp. 80-99. ISSN 1547-7215

2015

Dickert, Stephan and Västfjäll, Daniel and Kleber, Janet and Slovic, Paul (2015) Scope Insensitivity: The Limits of Intuitive Valuation of Human Lives in Public Policy. Journal of Applied Research in Memory and Cognition, 4 (3). pp. 248-255. ISSN 2211-3681

Kamleitner, Bernadette and Silvia, Feuchtl (2015) "As if it were mine": imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice, 23 (2). pp. 208-223. ISSN 1944-7175

2013

Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology, 13 (13). pp. 1-12. ISSN 1471-2377

Kamleitner, Bernadette and Erki, Berna (2013) Payment method and perceptions of ownership. Marketing Letters, 24 (1). pp. 57-69. ISSN 0923-0645

2011

Kastner, Margit and Stangl, Brigitte (2011) (Dis-)Satisfiers for e-Learning User Interfaces. Proceedings of the International Conference on Information Systems (ICIS 2011). pp. 1-19.

Walla, Peter and Brenner, Gerhard and Koller, Monika (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE, 6 (11). e26782. ISSN 1932-6203

2009

Gerhold, Christine (2009) Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW. Doctoral thesis, WU Vienna University of Economics and Business.

2001

Otter, Thomas (2001) Conjointanalyse zur Messung und Erklärung von Markenwert. Doctoral thesis, WU Vienna University of Economics and Business.