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Items where Division is "Departments > Marketing > Internationales Marketing Management"

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Number of items at this level: 11.

2019

Gangl, Katharina and Hofmann, Eva and Hartl, Barbara and Berkics, Mihaly (2019) The impact of powerful authorities and trustful tax payers: Evidence for the extended slippery slope framework from Austria, Finland and Hungary. Policy Studies. pp. 1-15. ISSN 1470-1006

Penz, Elfriede and Hartl, Barbara and Hofmann, Eva (2019) Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries. Journal of Cleaner Production, 214. pp. 429-439. ISSN 0959-6526

2018

Makri, Aikaterini and Papadas, Karolos-Konstantinos and Schlegelmilch, Bodo B. (2018) Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. pp. 1-25. ISSN 0265-1335

Penz, Elfriede and Hartl, Barbara and Hofmann, Eva (2018) Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability, 10. pp. 1-6. ISSN 2071-1050

2017

Awanis, Sandra and Schlegelmilch, Bodo B. and Chi Cui, Charles (2017) Asia's Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies. ISSN 0047-2506

Penz, Elfriede and Hofmann, Eva and Hartl, Barbara (2017) Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability, 9 (6). pp. 1-17. ISSN 2071-1050

Simbrunner, Philipp and Schlegelmilch, Bodo B. (2017) Moral licensing: a culture-moderated meta-analysis. Management Review Quarterly, 67 (4). pp. 201-225. ISSN 2198-1620

2016

Evirgen, Cüneyt and Lei, Lei and Moizer, Peter and Phillips, Richard D. and Stöttinger, Barbara and Wilson, Marie (2016) The State of Business Education and Research - Perspectives from Educational Leaders around the Globe. Rutgers Business Review, 1 (1). pp. 1-26.

Kirchler, Erich and Winter, Laura and Penz, Elfriede (2016) Methods of Studying Economic Decisions in Private Households. Revista Crítica de Ciências Sociais, 111 (dez). pp. 81-108. ISSN 2182-7435

Szöcs, Ilona and Schlegelmilch, Bodo B. and Rusch, Thomas and Shamma, Hamed M. (2016) Linking cause assessment, corporate philanthropy, and corporate reputation. Journal of the Academy of Marketing Science, 44 (3). pp. 376-396. ISSN 0092-0703

2008

Lieser, Daniel (2008) Von Konsumenten wahrgenommene Risiken und Einflussfaktoren bei Onlinekäufen und deren Auswirkungen auf die Verkaufspreise. Doctoral thesis, WU Vienna University of Economics and Business.

This list was generated on Sat Feb 23 11:20:21 2019 CET.