Items where Division is "Departments > Marketing"
Number of items at this level: 4.
Abou Nabout, Nadia (2015) A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns. European Journal of Marketing, 49 (5/6). pp. 668-691. ISSN 0309-0566
Löhndorf, Birgit and Diamantopoulos, Adamantios (2014) Internal branding: social identity and social exchange perspectives on turning employees into brand champions. Journal of Service Research, 17 (3). pp. 310-325. ISSN 1552-7379
Steyrer, Johannes and Schiffinger, Michael and Clemens, Huber and Valentin, Andreas and Strunk, Guido (2013) Attitude is everything? The impact of workload, safety climate, and safety tools on medical errors: A study of intensive care units. Health Care Management Review, 38 (4). pp. 306-316. ISSN 1550-5030
Sinkovics, Rudolf and Holzmüller, Hartmut (1994) Ethnocentrism. A key determinant in international corporate strategy formulation? In: EIBA International Conference, 1994, Warsaw .