Items where Division is "Departments > Marketing > Internationales Marketing Management > Schlegelmilch"
Number of items at this level: 4.
Gruber, Verena and Schlegelmilch, Bodo B. (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697
Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544
Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. and Gruber, Verena (2013) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics. ISSN 1573-0697
Szöcs, Ilona (2013) The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. PhD thesis, WU Vienna University of Economics and Business.