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Items where Division is "Departments > Marketing > Internationales Marketing Management > Schlegelmilch"

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Number of items at this level: 4.

2013

Gruber, Verena and Schlegelmilch, Bodo B. (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697

Szöcs, Ilona (2013) The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. PhD thesis, WU Vienna University of Economics and Business.

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. and Gruber, Verena (2013) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics. ISSN 1573-0697

2011

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544

This list was generated on Wed Apr 23 21:08:12 2014 CEST.