Items where Division is "Departments > Marketing > Internationales Marketing Management > Schlegelmilch"

2014

Gruber, Verena and Schlegelmilch, Bodo B. and Houston, Michael J. (2014) Inferential evaluations of sustainability attributes: Exploring how consumers imply product information. Journal of Business Ethics, 31 (6). pp. 440-450. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. and Gruber, Verena (2014) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics, 124 (1). pp. 101-115. ISSN 1573-0697

2013

Gruber, Verena and Schlegelmilch, Bodo B. (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697

Szöcs, Ilona (2013) The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. PhD thesis, WU Vienna University of Economics and Business.

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. (2013) CSR Practices and Consumer Perceptions. Journal of Business Research, 66 (10). pp. 1839-1851. ISSN 0148-2963

2011

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544

2009

Prange, Christiane and Schlegelmilch, Bodo B. (2009) The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma. Business Research, 2 (2). pp. 215-240. ISSN 2198-3402