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Items where Author is "Schreier, Martin"

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Number of items: 10.

Article

Dahl, Darren W. and Fuchs, Christoph and Schreier, Martin (2015) Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61 (8). pp. 1978-1988. ISSN 1526-5501

Franke, Nikolaus and Poetz, Marion K. and Schreier, Martin (2014) Integrating Problem Solvers from Analogous Markets in New Product Ideation. Management Science, 60 (4). pp. 1063-1081. ISSN 0025-1909

Christoph , Fuchs and Prandelli, Emanuela and Schreier, Martin and Dahl, Darren W. (2013) All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5). pp. 75-91. ISSN 1547-7185

Franke, Nikolaus and Schreier, Martin (2010) Why Customers Value Self-Designed Products: The Importance of Process Effort and Enjoyment. Journal of Product Innovation Management, 27 (7). pp. 1020-1031. ISSN 1540-5885

Franke, Nikolaus and Keinz, Peter and Schreier, Martin (2008) Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design. Journal of Product Innovation Management, 25 (6). pp. 546-559. ISSN 1540-5885

Schreier, Martin and Prügl, Reinhard Wilhelm (2008) Extending lead user theory: Antecedents and consequences of consumers' lead userness. Journal of Product Innovation Management, 25 (4). pp. 331-346. ISSN 1540-5885

Franke, Nikolaus and Schreier, Martin (2008) Product uniqueness as a driver of customer utility in mass customization. Marketing Letters, 19 (2). pp. 93-107. ISSN 0923-0645

Schreier, Martin and Oberhauser, Stefan and Prügl, Reinhard Wilhelm (2007) Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18 (1-2). pp. 15-30. ISSN 0923-0645

Schreier, Martin (2006) The value increment of mass-customized products: An empirical assessment. Journal of Consumer Behaviour, 5 (4). pp. 317-327. ISSN 1472-0817

Franke, Nikolaus and von Hippel, Eric and Schreier, Martin (2006) Finding Commercially Attractive User Innovations: A Test of Lead-User Theory. Journal of Product Innovation Management, 23 (4). pp. 301-315. ISSN 1540-5885

This list was generated on Thu May 23 10:03:38 2019 CEST.