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Items where Author is "Schlegelmilch, Bodo B."

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Number of items: 16.

Article

Makri, Aikaterini and Papadas, Karolos-Konstantinos and Schlegelmilch, Bodo B. (2018) Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. pp. 1-25. ISSN 0265-1335

Simbrunner, Philipp and Schlegelmilch, Bodo B. (2017) Moral licensing: a culture-moderated meta-analysis. Management Review Quarterly, 67 (4). pp. 201-225. ISSN 2198-1620

Awanis, Sandra and Schlegelmilch, Bodo B. and Chi Cui, Charles (2017) Asia's Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies. ISSN 0047-2506

Gineikiene, Justina and Schlegelmilch, Bodo B. and Ruzeviciute, Ruta (2016) Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2). pp. 80-99. ISSN 1547-7215

Szöcs, Ilona and Schlegelmilch, Bodo B. and Rusch, Thomas and Shamma, Hamed M. (2016) Linking cause assessment, corporate philanthropy, and corporate reputation. Journal of the Academy of Marketing Science, 44 (3). pp. 376-396. ISSN 0092-0703

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. and Gruber, Verena (2014) Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation. Journal of Business Ethics, 124 (1). pp. 101-115. ISSN 1573-0697

Gruber, Verena and Schlegelmilch, Bodo B. and Houston, Michael J. (2014) Inferential evaluations of sustainability attributes: Exploring how consumers imply product information. Journal of Business Ethics, 31 (6). pp. 440-450. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Murphy, Patrick E. (2013) CSR Practices and Consumer Perceptions. Journal of Business Research, 66 (10). pp. 1839-1851. ISSN 0148-2963

Gruber, Verena and Schlegelmilch, Bodo B. (2013) How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics. ISSN 1573-0697

Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011) "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper. Journal of Business Ethics, 104 (4). pp. 449-460. ISSN 0167-4544

Nell, Phillip C. and Ambos, Björn and Schlegelmilch, Bodo B. (2011) The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business, 46 (4). pp. 497-505. ISSN 1090-9516

Prange, Christiane and Schlegelmilch, Bodo B. (2009) The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma. Business Research, 2 (2). pp. 215-240. ISSN 2198-3402

Paper

Schlegelmilch, Bodo B. and Villanueva-Weinzierl, Gina and Gabriel, Christoph (2013) Donnie - The Donnie GmbH Case Study. WU Case Series, 2. WU Vienna University of Economics and Business, Vienna.

Haas-Kotzegger, Ursula and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Ford Motor Company - Learning from the Automotive Industry. WU Case Series, 3. WU Vienna University of Economics and Business, Vienna.

Brenner, Barbara and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Inside the NIKE matrix. WU Case Series, 1. WU Vienna University of Economics and Business, Vienna.

Villanueva-Weinzierl, Gina and Schlegelmilch, Bodo B. and Ambos, Björn (2013) Puma Prague - Learning from the Sports Shoe Industry. WU Case Series, 7. WU Vienna University of Economics and Business, Vienna.

This list was generated on Tue May 21 14:34:00 2019 CEST.