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Items where Author is "Prandelli, Emanuela"

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Article

Christoph , Fuchs and Prandelli, Emanuela and Schreier, Martin and Dahl, Darren W. (2013) All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5). pp. 75-91. ISSN 1547-7185

This list was generated on Mon Jul 22 14:55:34 2019 CEST.