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Items where Author is "Koller, Monika"

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Number of items: 10.

Article

Bosshard, Shannon and Koller, Monika and Walla, Peter (2019) Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No. Brain Sciences, 9 (5). pp. 106-124. ISSN 2076-3425

Salzberger, Thomas and Koller, Monika (2019) The direction of the response scale matters - accounting for the unit of measurement. European Journal of Marketing. pp. 1-22. ISSN 0309-0566

Fink, Matthias and Koller, Monika and Gartner, Johannes and Floh, Arne and Harms, Rainer (2018) Effective entrepreneurial marketing on Facebook - A longitudinal study. Journal of Business Research. pp. 1-9. ISSN 0148-2963

Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter (2016) Established liked versus disliked brands: brain activity, implicit associations and explicit. Cogent Psychology. pp. 1-30. ISSN 2331-1908

Zauner, Alexander and Koller, Monika and Hatak, Isabella (2015) Customer perceived value - Conceptualization and avenues for future research. Cogent Psychology, 2 (1). pp. 1-17. ISSN 2331-1908

Floh, Arne and Zauner, Alexander and Koller, Monika and Rusch, Thomas (2014) Customer segmentation using unobserved heterogeneity in the perceived value-loyalty-intentions link. Journal of Business Research, 67 (5). pp. 974-982. ISSN 0148-2963

Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology, 13 (13). pp. 1-12. ISSN 1471-2377

Koller, Monika and Königsecker, Andrea (2012) Shopping for apparel: how can kiosk systems help? Revista de Administração de Empresas (RAE), 52 (6). pp. 672-680. ISSN 0034-7590

Zauner, Alexander and Koller, Monika and Fink, Matthias (2012) Sponsoring, brand value and social media. Revista de Administração de Empresas (RAE), 52 (6). pp. 681-691. ISSN 0034-7590

Walla, Peter and Brenner, Gerhard and Koller, Monika (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE, 6 (11). e26782. ISSN 1932-6203

This list was generated on Tue Jul 23 04:37:33 2019 CEST.