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Items where Author is "Kamleitner, Bernadette"

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Number of items: 6.

Article

Marckhgott, Eva and Kamleitner, Bernadette (2019) Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters. pp. 1-12. ISSN 0923-0645

Ruzeviciute, Ruta and Kamleitner, Bernadette (2017) Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour, 16 (6). pp. 113-124. ISSN 1472-0817

Kamleitner, Bernadette and Silvia, Feuchtl (2015) "As if it were mine": imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice, 23 (2). pp. 208-223. ISSN 1944-7175

Kamleitner, Bernadette and Dickert, Stephan (2015) The two faces of ownership: Introduction to the special section on ownership and economic decisions. Journal of Behavioral and Experimental Economics, 58. pp. 159-161. ISSN 2214-8043

Kamleitner, Bernadette and Erki, Berna (2013) Payment method and perceptions of ownership. Marketing Letters, 24 (1). pp. 57-69. ISSN 0923-0645

Book Section

Kamleitner, Bernadette and Mengay, Till and Kirchler, Erich (2017) Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Morris Altman, Dean & Head, Newcastle Business School, University of Newcastle, Australia, Edward Elgar Publishing, United Kingdom. pp. 1-34. ISBN 9781782549598

This list was generated on Thu Jul 18 23:20:14 2019 CEST.