Items where Author is "Dahl, Darren W."
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ArticleDahl, Darren W. and Fuchs, Christoph and Schreier, Martin (2015) Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61 (8). pp. 1978-1988. ISSN 1526-5501 Christoph , Fuchs and Prandelli, Emanuela and Schreier, Martin and Dahl, Darren W. (2013) All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. Journal of Marketing, 77 (5). pp. 75-91. ISSN 1547-7185 |
