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Erstellung eines Marketingkonzepts für die Nutzung eines ehemaligen TEE-Triebwagens (BR VT 601)

El-Tattan, Anuar (2008) Erstellung eines Marketingkonzepts für die Nutzung eines ehemaligen TEE-Triebwagens (BR VT 601). Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Verkehr, 03/2008. Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, Vienna.

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This diploma thesis analyzes and evaluates potential utilization scenarios for a former Trans Europ Express VT 601, the flagship of the German Federal Railways from the fifties to the late eighties. The introduction of the Trans Europ Express (TEE) ushered in a new era of Intra-European passenger traffic and was the beginning of increased private and business travel mainly between the founding countries Germany, Italy, France, Suisse and the Netherlands. Because of its outstanding performance, comfort and reliability the TEE upheld its enormous popularity for more than thirty years of use before it was replaced by the Eurocity (EC) in 1987. Today, 50 years after its maiden trip, the last remaining privately held TEE VT 601 is intended to be recreated as a luxury train in a new design. For this purpose, this work investigates alternative stationary and mobile utilization scenarios and assesses them from a financial and qualitative point of view. The results show potential weaknesses of this project primarily because of the high costs involved in the restructuring process. Furthermore a recommended strategic course of action is given in order to provide the involved decision-makers with appropriate ideas of how to successfully establish a strong position in the luxury travel market. (author's abstract)

Item Type: Paper
Keywords: Triebwagen Baureihe VT 601 / Marketingkonzept
Divisions: Departments > Welthandel > Transportwirtschaft und Logistik
Depositing User: Repository Administrator
Date Deposited: 19 Jul 2010 14:02
Last Modified: 13 Sep 2019 01:05
URI: http://epub.wu.ac.at/id/eprint/810


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