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Decision-Makers' Underestimation of User Innovation

Bradonjic, Philipp and Franke, Nikolaus and Lüthje, Christian (2019) Decision-Makers' Underestimation of User Innovation. Research Policy, 48 (6). pp. 1354-1361. ISSN 0048-7333

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Abstract

In the past few decades,much Research has documented the importance of users assources of innovations. Over the last 10 years, Research Policy alone has published 56 Research articles investigating this phenomenon. We ask to what degree the findings of users as Innovators have been absorbed by decision-makers responsible for new product development (managers) and by those who shape the contextual conditions for innovation (policy makers and public administration). A realistic perception of the sources of innovation is important as it con- stitutes the Basis for arational allocation of resources and thus indirectly Impacts the Innovation Performance of companies and societies at large. In a large-scale survey of n=1500 decision-makers, we found support for a substantial underestimation of users as a source of innovation: While the true proportion of user innovation among the most valuable 1678 innovations in nine industries is 54.4% (as established inexisting research articles), decision-makers estimate it to be 21.7%. A content analysis of transfer media (450 academic textbooks, popular innovation books, and business articles) underscores this theory-practice gap: Of 3469 text paragraphs dealing with the sources of innovation, only 2.7% mention users as innovators. We develop six propositions on the reasons for and con- sequences of this underestimation that may serve as a starting point for future research and practical con- sequences.

Item Type: Article
Divisions: Departments > Strategy and Innovation > Entrepreneurship und Innovation
Forschungsinstitute > Familienunternehmen
Forschungsinstitute > Kryptoökonomie
Kompetenzzentren > WU Gründungszentrum
Version of the Document: Published
Depositing User: Tuong-Vi Sophie Quach
Date Deposited: 06 Mar 2019 11:31
Last Modified: 14 Jul 2019 20:52
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/89911/
URI: http://epub.wu.ac.at/id/eprint/6809

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