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The dynamic response process to conflicting institutional demands in MNC subsidiaries - An inductive study in the Sub-Saharan African e-commerce sector

Holm, Alison E. and Decreton, Benoit and Nell, Phillip C. and Klopf, Patricia (2017) The dynamic response process to conflicting institutional demands in MNC subsidiaries - An inductive study in the Sub-Saharan African e-commerce sector. Global Strategy Journal, 7 (1). pp. 104-124. ISSN 2042-5805

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Abstract

In this paper, we examine responses to the conflicting institutional demands faced by an e-commerce subsidiary located in Sub-Saharan Africa and headquartered in Europe. Following an inductive approach, we gathered data from a 6-month participant-observation study and interviews with local managers. Our findings show that the subsidiary managers responded to conflicting institutional demands in a dynamic way, taking one response after the other. In some cases, the subsidiary managers responded in a way that they thought would be satisfactory but subsequent pressures from their headquarters or their local environment pushed them to adopt a new response. In other cases, the subsidiary managers intentionally adopted responses knowing that they would (have to) adopt another response later in the process.

Item Type: Article
Additional Information: This is the peer reviewed version of the following article, which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1002/gsj.1145/full . This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords: Institutional duality; MNC; Headquarters-subsidiary relations; Sub-Saharan Africa; e-commerce
Divisions: Departments > Welthandel > International Business > Nell
Version of the Document: Accepted for Publication
Depositing User: Gertraud Novotny
Date Deposited: 01 Dec 2017 10:51
Last Modified: 26 Mar 2019 10:56
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/79121/
URI: http://epub.wu.ac.at/id/eprint/5887

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