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Gay Tourism in Budapest: An Exploratory Study on Gay Tourists' Motivational Patterns for Traveling to Budapest

Köllen, Thomas and Lazar, Szabolcs (2012) Gay Tourism in Budapest: An Exploratory Study on Gay Tourists' Motivational Patterns for Traveling to Budapest. American Journal of Tourism Management, 1 (3). pp. 64-68. ISSN 2326-0645

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Abstract

In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. In order to exemplarily analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from "mainstream tourists"; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed. (authors' abstract)

Item Type: Article
Keywords: Gay Tourism / City-Marketing / Homosexuality / Budapest / Eastern-Europe / Gay Marketing
Divisions: Departments > Management > Organisation u Verhalten in Organisation > Gender and Diversity in Organizations
Version of the Document: Published
Depositing User: Gertraud Novotny
Date Deposited: 03 Aug 2016 10:23
Last Modified: 03 Aug 2016 10:33
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/59907/
URI: http://epub.wu.ac.at/id/eprint/5128

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