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Shopping for apparel: how can kiosk systems help?

Koller, Monika and Königsecker, Andrea (2012) Shopping for apparel: how can kiosk systems help? Revista de Administração de Empresas (RAE), 52 (6). pp. 672-680. ISSN 0034-7590

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Abstract

When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping. (authors' abstract)

Item Type: Article
Keywords: apparel shopping / qualitative study / kiosk systems / acceptance / innovation
Divisions: Departments > Marketing > Marketing-Management
Version of the Document: Published
Variance from Published Version: None
Depositing User: Elena Simukovic
Date Deposited: 26 Apr 2016 12:59
Last Modified: 26 Sep 2017 19:43
Related URLs:
FIDES Link: https://bach.wu.ac.at/d/research/results/59723/
URI: http://epub.wu.ac.at/id/eprint/5019

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