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Psychology of Ownership and Asset Defense: Why People Value their Personal Information Beyond Privacy

Spiekermann, Sarah and Korunovska, Jana and Bauer, Christine (2012) Psychology of Ownership and Asset Defense: Why People Value their Personal Information Beyond Privacy. In: International Conference on Information Systems (ICIS 2012), 16-19 December 2012, Orlando Florida, USA.

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Abstract

Analysts, investors and entrepreneurs have for long recognized the value of comprehensive user profiles. While there is a market for trading such personal information among companies, the users, who are actually the providers of such information, are not asked to the negotiations table. To date, there is little information on how users value their personal information. In an online survey-based experiment 1059 Facebook users revealed how much they would be willing to pay for keeping their personal information. Our study reveals that as soon as people learn that some third party is interested in their personal information (asset consciousness prime), the value their information to a much higher degree than without this prime and start to defend their asset. Furthermore, we found that people develop a psychology of ownership towards their personal information. In fact, this construct is a significant contributor to information valuation, much higher than privacy concerns. (author's abstract)

Item Type: Conference or Workshop Item (Paper)
Keywords: information valuation / psychology of ownership / privacy / facebook / empirical research
Divisions: Departments > Informationsverarbeitung u Prozessmanag. > BWL und Wirtschaftsinformatik
Version of the Document: Accepted for Publication
Variance from Published Version: None
Depositing User: Christine Bauer
Date Deposited: 19 Sep 2012 09:37
Last Modified: 04 Oct 2012 00:26
FIDES Link: http://bach.wu.ac.at/bachapp/cgi-bin/fides/fides.a...
URI: http://epub.wu.ac.at/id/eprint/3630

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