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Standortattraktivität für Handelsimmobilien aus der Sicht des Einzelhandels. Eine betriebstypenspezifische Analyse der Einflussfaktoren mit dem Schwerpunkt Lebensmitteleinzelhandel.

Doplbauer, Gerold (2011) Standortattraktivität für Handelsimmobilien aus der Sicht des Einzelhandels. Eine betriebstypenspezifische Analyse der Einflussfaktoren mit dem Schwerpunkt Lebensmitteleinzelhandel. Doctoral thesis, WU Vienna University of Economics and Business.

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Abstract

It is beyond doubt that location selection plays a vital role in retailing. Even though the reasons upon which customers base their destination choice are well investigated, there are only few studies considering a retailer's location selection process. Moreover, most of them look either at a subset of location factors or don't examine the perceived relevance to a retailer's location decision. Thus, the aim of this paper is to explore in what way retail location factors influence the attractiveness of a prospective site from a retailer's point of view. Therefore, a comprehensive catalogue of relevant location determinants was developed based on a systematic literature review. The final catalogue has been operationalised by drawing on qualitative data from expert interviews in order to implement it in the applied Hierarchical-Individualised-Limit-Conjoint-Analysis (HILCA). Then, a quantitative questionnaire survey was conducted amongst food retailers in the German-speaking area to determine the weight of each factor in location decisions using HILCA. The empirical results provide evidence that other factors besides the well-known (e.g. population density, competition conditions or assumed catchment area) have notable influence on the retailer's location decision. (author's abstract)

Item Type: Thesis (Doctoral)
Keywords: Lebensmitteleinzelhandel / Gewerbeimmobilien / Standortplanung / Standortfaktor
Classification Codes: RVK QC 150, QQ 440
Divisions: Departments > Marketing > Handel & Marketing > Schnedlitz
Depositing User: Gerold Doplbauer
Date Deposited: 19 Jan 2012 13:12
Last Modified: 19 Jan 2012 13:52
URI: http://epub.wu.ac.at/id/eprint/3339

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