A service provided by the WU Library and the WU IT-Services

Learning by simulation. Computer simulations for strategic marketing decision support in tourism.

Buchta, Christian and Dolnicar, Sara (2003) Learning by simulation. Computer simulations for strategic marketing decision support in tourism. Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science", 81. SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, Vienna.

[img]
Preview
PDF
Download (6Mb) | Preview

Abstract

This paper describes the use of corporate decision and strategy simulations as a decision-support instrument under varying market conditions in the tourism industry. It goes on to illustrate this use of simulations with an experiment which investigates how successful different market segmentation approaches are in destination management. The experiment assumes a competitive environment and various cycle-length conditions with regard to budget and strategic planning. Computer simulations prove to be a useful management tool, allowing customized experiments which provide insight into the functioning of the market and therefore represent an interesting tool for managerial decision support. The main drawback is the initial setup of a customized computer simulation, which is time-consuming and involves defining parameters with great care in order to represent the actual market environment and to avoid excessive complexity in testing cause-effect-relationships. (author's abstract)

Item Type: Paper
Keywords: simulation models / market segmentation
Divisions: Departments > Informationsverarbeitung u Prozessmanag. > Produktionsmanagement > Taudes
Departments > Finance, Accounting and Statistics > Statistics and Mathematics
Departments > Marketing > Service Marketing und Tourismus
Departments > Informationsverarbeitung u Prozessmanag. > Informationswirtschaft
Depositing User: Repository Administrator
Date Deposited: 17 Jul 2003 11:21
Last Modified: 19 Feb 2015 02:23
URI: http://epub.wu.ac.at/id/eprint/1718

Actions

View Item