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The effect of incentive schemes and organizational arrangements on new product development process

Natter, Martin and Mild, Andreas and Feurstein, Markus and Dorffner, Georg and Taudes, Alfred (2001) The effect of incentive schemes and organizational arrangements on new product development process. Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science", 56. SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, Vienna.

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Abstract

This paper proposes a new model for studying the new product development process in an artificial environment. We show how connectionist models can be used to simulate the adaptive nature of agents' learning exhibiting similar behavior as practically experienced learning curves. We study the impact of incentive schemes (local, hybrid and global) on the new product development process for different types of organizations. Sequential organizational structures are compared to two different types of team-based organizations, incorporating methods of Quality Function Deployment such as the House of Quality. A key finding of this analysis is that the firms' organizational structure and agents' incentive system significantly interact. We show that the House of Quality is less affected by the incentive scheme than firms using a Trial & Error approach. This becomes an important factor for new product success when the agents' performance measures are conflicting. (author's abstract)

Item Type: Paper
Keywords: new product development / incentive schemes / neural networks / agent based simulation / House of Quality / marketing-production interfaces
Divisions: Departments > Informationsverarbeitung u Prozessmanag. > Produktionsmanagement > Taudes
Departments > Finance, Accounting and Statistics > Statistics and Mathematics
Departments > Marketing > Service Marketing und Tourismus
Departments > Informationsverarbeitung u Prozessmanag. > Informationswirtschaft
Depositing User: Repository Administrator
Date Deposited: 08 Mar 2002 13:53
Last Modified: 04 Dec 2014 11:07
URI: http://epub.wu.ac.at/id/eprint/160

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